We love your questions!
These are the ones we hear most often.
How do you calculate ROI for PPC and SEO, and what can I expect in terms of leads?
Calculating ROI for Local SEO can be challenging, and the same applies to PPC. Since SEO is a longer-term strategy, setting lead estimates and expectations based on expected new leads can be tricky. There are no “secrets” to SEO; it requires consistent effort to improve rankings.
We recommend starting with your current baseline—how many leads you’re generating organically. The additional focused work we do will positively impact your results, but if initial estimates are off, it can lead to disappointment.
We’ll outline the work to be done and set a timeline for when you can expect to see an increase in leads, but we won’t guarantee a specific volume. For example, if we’re managing your Google Business Profile, you should start seeing a noticeable increase in leads within 3-6 weeks. It’s important to remember that SEO takes time to build momentum, but once you establish that momentum, the leads will start coming in.
While we understand that this might not be the precise answer you’re looking for, the difficulty in predicting figures comes from the inherent uncertainties in lead generation. Additionally, we offer an SEO Audit as an add-on service to enhance your visibility and lead generation further.
Do you offer a money-back guarantee for your services?
We understand that the topic of guarantees is a common concern for many clients. At Clients Come Knocking, we do not offer a money-back guarantee. Our focus is on providing expert campaign management without promising specific outcomes, as marketing—especially paid ads—can be unpredictable.
Instead of a guarantee, we emphasize transparency and realistic expectations. Our role is akin to that of a mechanic, working diligently on your campaigns to drive results. While other agencies may promote offers like “Get [X] within [Timeframe] or you don’t pay,” we believe that focusing on your unique business logistics—such as lead ranges, average order values, and close rates—provides a more effective approach.
For example, in a well-managed PPC campaign for a divorce lawyer, you might expect to generate 9-12 qualified leads each month at a cost of $1,200. If each case is worth $15,000 and you close just 10% of those leads, you could see a return on investment of up to $13,800. While guarantees may seem appealing, our commitment lies in delivering value and results through consistent effort and strategic planning.
Is it pointless for me to run Google Ads if my competition is spending more on ad spend?
Not at all! While it may seem intimidating if your competitors are investing heavily in ads, Google’s advertising system is designed to prevent any single company from completely dominating a niche or region. The Cost Per Acquisition (CPA) operates on a curve, indicating that there are optimal spending levels for achieving the most efficient results.
When you advertise within this curve, you can get a good return on your investment. If you exceed that curve, you may find yourself spending significantly more for less volume. Therefore, even if competitors are spending more, they can’t entirely box out other advertisers.
The key is to focus on what you’re willing to invest to generate leads. By understanding your budget and implementing well-optimized ads—such as targeting the right audience, offering competitive promotions, and using specific landing pages—you can still achieve effective results. It’s more about performance expectations and strategic approaches than merely competing on ad spend.
How do I know which marketing strategy is best for me, my business, and my budget?
It’s simple! Just answer our short 6-question quiz, and you’ll receive a personalized plan tailored to your unique needs. This quiz helps us understand your business goals, target audience, and budget, allowing us to recommend the most effective strategies for you.
Based on your responses, we can suggest a mix of services such as Paid Reach, Group Growth, Content Creation, or AI-Driven Lead Generation. Whether you need targeted Facebook and Google Ads, a customized strategy session, or a comprehensive audience-building plan, our recommendations will align with your specific objectives. Need a website redesign or SEO services? We’ve got all that and more including self-paced options to appease any budget.
Then after you take the quiz and get your personalized marketing plan, you can book a call with us and we will walk through what it will look like to implement your recommended plan.